2024 Toyota Prius Prime: A Leap in Efficiency and Tech Under One Roof

The 2024 Toyota Prius Prime arrives largely as a carry-over model, yet it underscores Toyota's ongoing commitment to customer-centric innovation. While the core framework remains consistent with its predecessors, the subtle but impactful enhancements reveal that Toyota is tuned in to consumer feedback. From advanced efficiency measures to elevated technology features, the new Prius Prime offers incremental but meaningful improvements that make it a compelling choice for those looking to venture into the plug-in hybrid market.

Efficiency, Aerodynamics, and Design: The 2024 Prius Prime boasts an enhanced lithium-ion battery that pushes its electric-only range up to 72 kilometers and can be fully recharged in just four hours. When electric charging is not an option, the sedan efficiently shifts to a gas-electric hybrid mode, estimated at 4.5L/100km on the SE model. This efficiency is complemented by its aerodynamic design, featuring a 0.27 Coefficient of Drag and front grille shutters that contribute to minimal air resistance and fuel consumption.

Interior and Safety: Inside, the Prius Prime offers a spacious and sophisticated cabin designed to comfortably seat five adults. High-quality soft-touch materials and a black satin chrome finish elevate the interior aesthetics. The vehicle integrates Apple CarPlay and Android Auto via the Toyota Multimedia system, enriching user experience with intuitive technology and voice controls. On the safety front, Toyota Safety Sense 3.0 headlines an impressive array of features, including eight airbags, a backup camera, and additional safety alert systems like the Blind Spot Monitor with Safe Exit Assist and Front Cross Traffic Alert.

Variants and Pricing: Toyota Canada has rolled out three grades for the Prius Prime:

• SE ($39,050): Features an 8" touchscreen display, fabric upholstery, heated front seats, and rain-sensing wipers among other amenities.

• XSE ($43,750): Adds a 12.3” touchscreen, 19” alloy wheels, Softex upholstery, heated and ventilated front seats, and Traffic Jam Assist.

• XSE Premium ($47,550): Upgrades further with an eight-speaker JBL Premium Audio system, power hatch, and the Advanced Park system.

In summary, the 2024 Toyota Prius Prime offers substantial improvements over its previous iterations. With a starting MSRP of $39,050, it brings together efficiency, performance, and technological advancements, setting a high benchmark in the plug-in hybrid market.