2024 Toyota Tacoma: Where Rugged Capability Meets Uncompromising Safety

For years, the Toyota Tacoma has been the go-to choice for drivers seeking a midsize pickup that can conquer any terrain without sacrificing comfort or convenience. With the arrival of the redesigned 2024 model, Toyota has raised the bar once again – this time, by achieving the highest honour in vehicle safety: the Insurance Institute for Highway Safety's (IIHS) Top Safety Pick award.

A Commitment to Continuous Improvement

Toyota's commitment to safety is deeply ingrained in its DNA. With each new generation of the Tacoma, the automaker has pushed the boundaries of engineering excellence, constantly seeking ways to enhance occupant protection without compromising the truck's legendary off-road prowess and hauling capabilities.

The 2024 Tacoma represents the culmination of these efforts, showcasing a comprehensive suite of advanced safety features and structural reinforcements designed to keep drivers and passengers secure in even the most challenging conditions.

Acing the Toughest Tests

To earn the coveted IIHS Top Safety Pick designation, a vehicle must excel in a series of rigorous crash tests, including the notoriously demanding small overlap front test. This evaluation replicates the forces involved in certain frontal collisions, where only a small portion of the vehicle's front end strikes a rigid barrier.

While the previous Tacoma model fell short in this crucial assessment, the redesigned 2024 version passed with flying colours. Thanks to a fortified structure and cutting-edge safety systems, the new Tacoma not only aced the small overlap test but also achieved top ratings across the board in all IIHS crashworthiness evaluations.

Innovative Safety Features

But Toyota's commitment to safety doesn't stop at structural integrity. The 2024 Tacoma also boasts a suite of advanced driver-assistance technologies designed to help prevent accidents before they occur.

Headlining these features is the standard Toyota Safety Sense P (TSS-P) system, which includes a pre-collision system with pedestrian detection, lane departure alert, automatic high beams, and dynamic radar cruise control. This cutting-edge suite of technologies acts as an extra set of eyes and ears on the road, providing an added layer of protection for drivers and their passengers.

In the Spotlight: Pedestrian Detection

Perhaps one of the most impressive safety features of the 2024 Tacoma is its pedestrian detection system. Utilizing advanced cameras and sensors, this innovative technology can detect pedestrians in the vehicle's path, even in low-light conditions. If a potential collision is detected, the system will automatically apply the brakes, helping to avoid or mitigate the impact of a crash.

This feature, combined with the Tacoma's impressive performance in the IIHS's updated pedestrian front crash prevention test, further solidifies the truck's position as a leader in occupant and pedestrian safety.

A Powerful Combination of Capability and Safety

With the 2024 Toyota Tacoma, you no longer have to choose between capability and safety. This versatile midsize pickup delivers the rugged performance and hauling capacity you need, while also providing the peace of mind that comes with knowing you and your loved ones are protected by the industry's highest safety standards.