Toyota Prius and Grand Highlander Win AJAC’s 2024 Canadian Car and Utility Vehicle of the Year

The 2024 Toyota Prius and Toyota Grand Highlander have claimed prestigious titles as the Canadian Car and Utility Vehicle of the Year by the Automobile Journalists Association of Canada (AJAC). 

The Toyota Prius, known for spearheading the electrification revolution over two decades ago, continues to impress with its fifth-generation model. Boasting a blend of style, performance, and efficiency, the Prius stands as a testament to Toyota's dedication to sustainable mobility. With advanced hybrid electric technology and intelligent connectivity and safety features, the Prius offers a compelling package for environmentally-conscious drivers. Since its introduction to Canada in 2000, the Prius has garnered a significant following, with over 100,000 units sold in the country.

In contrast, the Toyota Grand Highlander caters to Canadians seeking spacious and versatile transportation. Designed to accommodate seven or eight passengers comfortably, the Grand Highlander prioritizes passenger comfort and cargo space without compromising performance or efficiency. With ample seating and top-of-segment cargo capacity, it is well-suited for epic road trips and everyday journeys alike.

Cyril Dimitris, Vice President of Toyota Canada, expressed gratitude for the recognition from AJAC, highlighting Toyota's commitment to providing vehicles that cater to diverse lifestyles. The acknowledgment underscores Toyota's dedication to innovation and customer satisfaction.

The 2024 Prius features a sleek exterior design and a high-tech interior, accommodating up to five adults with smart design elements and premium materials. Its athletic silhouette reflects its dynamic performance while maintaining exceptional fuel efficiency.

Similarly, the Grand Highlander boasts a spacious and comfortable interior, ideal for long-distance travel with family and friends. Whether embarking on cross-country adventures or navigating urban landscapes, the Grand Highlander delivers on both practicality and style.

The recognition of the Prius and Grand Highlander by AJAC reinforces Toyota's position as a leader in the automotive industry, setting the standard for excellence in design, performance, and utility.